.TV used to be the internet country code for the island
nation of
Tuvalu.
On December 14, 2006, VeriSign (the operator
of .tv domains) announced an alliance with Demand Media, run be ex-MySpace
chairman Richard Rosenblatt, to market the .tv Top Level Domain Name as the
preferred web address for rich media content (
www.ChannelMe.tv).
On May 1, 2007, Demain Media launched the
Me.tv tool kit along with the premium domain name list that had been held off
the market for a few months prior.
The
company is beginning a huge marketing campaign to make .TV the official domain
for video, multi-media, and social networking on the web.
The .TV channel builder offered to .TV registrants includes:
- A free
website with customizable templates
- Social
networking features including blogs, forums, friends list, etc
- Channel
building tools to add videos, photo albums, and widgets form other sites.
eNom is a domain name registration and services technology
company founded in 1997 in Redmond,
WA, and is the third largest
registrar of domain names, and manages over 5 million domain names. Demand Media has put together an advertising
deal with eNom that provides financial rewards for eNom resellers whose .TV
customers activate their .TV channels and enable the advertising program. eNom will even go as far as market the new
advertising program to the resellers’ customers on their behalf. http://www.enom.com/resellers/faq_ucs.asp
The advertising program will consist solely of graphical ads
at first, but may change in the future.
.TV Customers who choose to activate the program will not be able to
control the size or location of the ads.
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