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Demand Media strikes deal with eNom to share advertising revenue with resellers of .tv sites

.TV used to be the internet country code for the island nation of Tuvalu. On December 14, 2006, VeriSign (the operator of .tv domains) announced an alliance with Demand Media, run be ex-MySpace chairman Richard Rosenblatt, to market the .tv Top Level Domain Name as the preferred web address for rich media content (www.ChannelMe.tv). On May 1, 2007, Demain Media launched the Me.tv tool kit along with the premium domain name list that had been held off the market for a few months prior. The company is beginning a huge marketing campaign to make .TV the official domain for video, multi-media, and social networking on the web.

The .TV channel builder offered to .TV registrants includes:

  • A free website with customizable templates
  • Social networking features including blogs, forums, friends list, etc
  • Channel building tools to add videos, photo albums, and widgets form other sites.

eNom is a domain name registration and services technology company founded in 1997 in Redmond, WA, and is the third largest registrar of domain names, and manages over 5 million domain names. Demand Media has put together an advertising deal with eNom that provides financial rewards for eNom resellers whose .TV customers activate their .TV channels and enable the advertising program. eNom will even go as far as market the new advertising program to the resellers’ customers on their behalf. http://www.enom.com/resellers/faq_ucs.asp

The advertising program will consist solely of graphical ads at first, but may change in the future. .TV Customers who choose to activate the program will not be able to control the size or location of the ads.

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